Oriflame
A new app for a global beauty brand that spans across 60 countries, with an audience of over 1 million active monthly users. With its clean design and seamless navigation, it offers an immersive and enjoyable experience for discovering and purchasing a wide range of products. The app features an enhanced digital catalogue where every page comes alive, bringing users closer to the products they love.
I took the lead in redesigning Oriflame's old app, giving it a fresh and modern look. Our journey began by delving deep into the preferences and expectations of existing users, carefully examining their likes, dislikes, and desires. Leveraging valuable user feedback and aligning with Oriflame's business objectives, we collaborated closely with the management team to completely reimagine and redesign the app from scratch.
Research・User Flows・Wireframes・Visual Design・Prototypes・Testing
