A new app for a global beauty brand that spans across 60 countries, with an audience of over 1 million active monthly users. The app features an enhanced digital catalogue where every page comes alive, offering users an immersive experience for discovering and purchasing a wide range of products.
I took the lead in redesigning the Oriflame app, giving it a fresh and modern look. The journey began by delving deep into the preferences and expectations of existing users, carefully examining their likes, dislikes, and desires. Leveraging user feedback and aligning with Oriflame's business objectives, we collaborated closely with the management team to completely reimagine and redesign the app from scratch.
Research・User Flows・Wireframes・Visual Design・Prototypes・Testing

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